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Advertising your software on Facebook (=Fail)
Facebook previously didn’t allow the advertising of downloadable software. Someone told me that they had relaxed this policy, so I checked their guidelines. Sure enough they have removed the offending...
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Setting an optimal bid price for Google CPA bids
A couple of years ago I wrote up the results of an experiment comparing Cost Per Action vs Cost Per Click bidding in Google Adwords. At the end of the experiment I decided that I did trust Google CPA...
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The declining profitability of Google Adwords
Google Adwords used to be a great way to get targeted traffic cheaply (if you knew what you were doing). I think those days are well and truly over. I have been using Google Adwords to advertise my...
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